Philor Mag
©2024
- Print Design

Where design choices meet agency identity and creativity becomes storytelling.

I had the opportunity to design the Philor Mag magazine project during my internship at a communications agency. The aim was to create an attractive editorial medium that would present selected content and reflect the agency's image and expertise. Working on this project helped me to understand how graphic design can be used to promote the company behind it. I mainly used Adobe InDesign to organise text, visuals, and sections, taking readability and aesthetics into account. I made specific design choices to strike the right balance between personal creativity and respect for the agency's identity. To this end, I drew inspiration from the agency's previous work, studying their visual codes and methods to propose a layout that matched their style while adding my own personal touch. Beyond the technical aspects, this project taught me to work with a strategic vision, helping me to understand the agency, its strengths and graphic habits, and what it wanted to convey through the magazine. Working on Philor Mag enabled me to enhance my layout skills and demonstrate my ability to adapt to a professional context, make coherent choices and highlight the company's identity in my creations.
